In surprise upset, the family friendly animated film opened behind expectations to lose the Sept. 20-22 box office race to 'Beetlejuice Beetlejuice' — but there still could be hope.

Animation is an MVP this year, on it's way to as much as $5 billion or more in global sales. And last weekend was no exception, setting a stage for strong holiday season.

Paramount/Hasbro's animated film could leg out like “IF,” or it could be abandoned by non-fans like “Furiosa” The post ‘Transformers One’: Sleeper Box Office Hit in the Making or Franchise in Decline?