Just in time for Amazon’s Prime Big Deals Day, Toyota is stepping away from the Prime label. As it did with the 2025 Toyota RAV4, the company is renaming the 2025 Toyota Prius with a plug. No longer the Prius Prime, it’s now the self-explanatory Prius Plug-in Hybrid.

The Prius Prime and RAV4 Prime are no more—well, at least, their names are no more. If you're looking for a plug-in hybrid Toyota, however, your search just got easier, because they've been renamed to the more obvious "Plug-In Hybrid,

The RAV4 Hybrid is typically much more expensive than the Camry, but once you start adding options and stepping up in trims, the sedan gets costly.

RAV4 Prime’s position and powertrain technology more clear, Toyota is rechristening its plug-in hybrid SUV as, simply, the RAV4 Plug-in Hybrid.

Toyota says the name change “is intended to help consumers more easily identify the powertrain choices” among Prius and Rav4 models. The 2025 versions of the Prius Plug-in wil

Toyota has decided to bestow its plug-in-hybrid models with a simpler naming scheme to make the different choices clearer to customers.

The automaker believes that the new name will help consumers "more easily identify the powertrain choices" among Prius and RAV4 models