Apple and CEO Tim Cook are subtly shifting toward focusing on wellness, as highlighted in their recent "It's Glowtime" event.

The new AI iPhone is now available in Apple stores after hitting shelves in almost 60 countries around the world on Friday.

Apple CEO Tim Cook joins CNBC's Steve Kovach on iPhone 16 launch day to discuss sales expectations for the new devices.

Some customers who lined up Friday for Apple's new iPhone 16 were excited for the Camera Control button and AI features; ...

Apple has decided it will avoid the issue by refusing to allow its generative AI software to be installed on a purchased ...

If Mark Zuckerberg’s new laid-back look—complete with shaggy hair and chunky gold chain—is any indication, he’s much ...

Apple CEO Tim Cook greeted customers at the 5th Avenue store in New York who were purchasing the new iPhone 16, which is ...

Apple publishes several photos showing large crowds visiting Apple Stores around the world on release day for the iPhone 16 ...

When Steve Jobs passed away in 2011, many feared that his unique vision for Apple would be lost. Jobs, a visionary leader, ...

Friday marks the start of iPhone 16 sales in retail locations, and as is tradition, Apple CEO Tim Cook was at the flagship Fifth Avenue store to kick off the sales.

In a recent and noteworthy interaction, Jimmy Fallon, the host of "The Tonight Show," had a unique encounter with Apple CEO ...

Apple events have evolved dramatically from Steve Jobs' era to Tim Cook's reign. Jobs' presentations were showmanship ...