Squeeze-ups on JioCinema during the IPL auction are interactive ad placements that appear in a reduced screen format, allowing brands to engage viewers without disrupting the viewing experience. These ...

Full Page Ads will cover an entire page of the magazine. There are two types of Full Page Ads, i.e., Bleed Ad and Non-Bleed Ads. In Bleed Ads, the brands creative artwork will extend up to the edge or ...

Digital advertising costs in India can vary anywhere from ₹10 to ₹500 or more per click, depending on keyword competitiveness and targeting. Social media ads on platforms like Facebook and Instagram ...

In media planning, setting clear and precise objectives is essential for the success of a marketing campaign. Marketers can ensure their campaign remains focused and measurable by defining specific ...

Malls are no longer just places for shopping—they’ve become vibrant lifestyle hubs where people gather, socialize, and spend quality time. With millions of visitors walking through their doors each ...

Channel: Colors TV Host: Salman Khan TRP Rating: 4.8 Overview: Bigg Boss remains one of India’s most-watched reality shows. The show’s unique format of locking celebrities in a house and observing ...

Halloween is that time of year when brands get to have a little extra fun with their ads. But the best Halloween creative ads do more than just show pumpkins and witches—they leave a lasting ...

Tamil reality TV shows have become a powerful medium in India’s entertainment landscape, drawing millions of dedicated viewers across all demographics. With their captivating formats, these shows ...

Urdu is a language cherished by millions in India, known for its poetic charm and rich literary heritage. Urdu TV channels, offering a mix of drama, news, music, and cultural programming, have a ...

Data-driven marketing has become essential for businesses striving to make smarter decisions, optimize campaigns, and improve customer experiences. With the proliferation of data sources—from social ...

Evos lays special concern on the notion of ‘spreading love’ by creating homes that support community living and improve the values of homes to the families. Their projects are to build places not only ...

Just like on a flight where people feel that everything was planned to suit just their taste. It starts right from the ticket booking to the step on the airplane where each thing looks designed for ...