Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” ...

The aim is to engage the public and foster conversation about Hong Kong's vibrant identity. The creators, led by TBWA Hong ...

Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, ...

WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning ...

Accenture Song and TBWA walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards for ...

Weber Shandwick's sustainability lead for APAC, Marta Bigio, laments the deprioritisation of sustainability amidst competing ...

Ogilvy's Kainaz Karmakar, jury president for the Design and Industry Craft category talks about what it takes to win at the ...

Excellent choice! This is exclusive Campaign content. Sign in or join our top subscription tier, The Knowledge, today.

Articles written by Huitzilli Oronia ...

The latest R3 study shows a shift toward sales metrics and ROI-based KPIs for PR agencies, highlighting the changing ...

In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how ...

Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, ...