Imagine the potential for conducting geo experiments using ZIP codes instead of Nielsen’s Designated Market Areas.
Randomized controlled trials are the best source of evidence of cause-and-effect relationships, including advertising’s ...
Randomized controlled trials are the best source of evidence of cause-and-effect relationships, including advertising’s ...
Randomized controlled trials are the best source of evidence of cause-and-effect relationships, including advertising’s ...
Randomized controlled trials are the best source of evidence of cause-and-effect relationships, including advertising’s ...
Welcome to Week Three of the US vs. Google ad tech antitrust trial. Google started calling its witnesses on Monday, including ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Crusts Are Off The growth of online ...