Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of noise-canceling earbuds ...
Can Netflix do live programming? Plus, efficiency gains from generative AI are causing some ad agencies to rethink how they ...
Advertisers new to CTV tend to misunderstand performance metrics and overemphasize low CPMs as a measure of success.
The physical presence of the boutique is a force multiplier for Nespresso’s marketing efforts. Nespresso predates the ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
One priority for Republicans once Donald Trump is back in the White House is to reduce regulation and, specifically, to replace FTC Chair Lina Khan. Plus, Microsoft Bing has a new claim to relevance.
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback