In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand.

Rand Fishkin shares his thoughts on the importance of creativity, chasing traffic, branded search, social search, and more.

Is OpenAI discussing plans for an ad model? Maybe. But don't expect advertising to appear in ChatGPT anytime soon.

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The DOJ and Google delivered closing arguments debating whether the tech giant’s adtech dominance stifles competition or drives innovation.

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Garrett Sussman is the Director of Marketing at iPullRank, where he explores the intersection of behavioral psychology, generative AI, and SEO strategy. He's a MozCon 2024 Speaker and host of The ...

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Ed is the SEO Lead at Kaizen, an organic marketing agency based in London specialising in Digital PR, SEO and Social Media strategy. Ed has over 8 years of agency experience from start-ups to ...

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Learn about the latest AI-powered platform challenging Google's search dominance with interactive, context-aware information retrieval.