Behind recent closures: smarter footprints, digital pivots, and a recalibrated China strategy aimed at profitability and ...

After nearly a decade of restrictions following South Korea’s deployment of a US missile defense system, Beijing appears to be easing its unofficial ban on Korean pop culture, boosting investor ...

The brand’s ‘Hotel Stories’ campaign in Hangzhou combines local culture, travel aesthetics, and fashion storytelling to ...

As global wellness consciousness rises, luxury brands are moving beyond products to embrace sports as a powerful platform for connection, purpose, and cultural relevance.

Opinion: When done right, client-centric brand storytelling can unlock an astounding 98%, or more of a brand’s value.

Beijing’s latest move to ease tax rebate requirements for international shoppers comes as the government prioritizes boosting ...

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As economic pressures and urban isolation intensify, Chinese youth are transforming apartments into intimate social hubs ...