Rolls-Royce Motor Cars celebrates the centenary of its most iconic model, the Phantom, a name synonymous with unparalleled luxury and engineering excellence. First launched in 1925, Phantom has stood as the epitome of motoring sophistication for eight generations,

Commissioned by a client in China to celebrate 2024, which was the Year of the Dragon, the Phantom Dragon has several custom touches that differentiate it from any other Phantom out there. Read: One-Off Rolls Royce ‘Goldfinger’ Phantom Has A Real Car-Shaped Gold Bar On The Console

British carmaker Rolls-Royce unveiled the Phantom Dragon, a one-off build based on the Extended version made for a customer in China

Rolls-Royce's Phantom nameplate dates back to 1925, although it hasn't been in continuous use throughout its history. There were interruptions, such as during and after the Second World War, and again following the change in ownership of the Rolls-Royce car business during the 1990s.

One of the custom features available for Rolls-Royce Phantom buyers is the iconic starlit headliner, which can be customized to suit individual tastes, allowing for a unique design. The headliner in this particular Phantom,

Rolls-Royce's latest bespoke Phantoms mark the Chinese year of the dragon as well as the Phantom nameplate's centennial.