Meghan Markle's new lifestyle brand, As Ever, has received criticism for sharing its name with an existing clothing company. The small brand, founded in 2017, has responded publicly, while social media users criticize Markle for failing to check trademark conflicts.

The Duchess of Sussex's brand is called As Ever, the same name as an existing clothing brand in New York City.

Meghan Markle has changed the name of her lifestyle brand from American Riviera Orchard to As Ever - but the swap was years in the making. The name was changed to reflect the expansive range of products that will be offered - and to suggest something geographically broader and more expansive than ARO,

The launch of Meghan Markle’s lifestyle brand, As Ever, is just around the corner. Last night,the Duchess of Sussex shared a mood board on her Instagram teasing what fans can expect from the line—including a hint at As Ever’s possible first product.

Meghan Markle has teased what can be expected to go up for sale when her As Ever brand finally launches. The Duchess of Sussex, 43, this week unveiled her major rebrand after deciding to drop the American Riviera Orchard moniker she had in place originally.