Bluesky Social is having a moment, but that new influx of users is creating an impersonation problem. Thus, the decentralized platform is rolling out a "more aggressive" policy on parody accounts that aren’t clearly labeled.

As more celebrities and popular influencers join Bluesky, the fast-growing social media service has been facing more concerns around impersonation and

A healthy chunk of Bluesky’s top accounts have an impersonator lurking around, per research. Now, the platform is taking strict measures to curb such activity.

While users can verify their identities on Bluesky by linking their account to a domain name, the process isn't as straightforward as paying for a checkmark. They'd have to add a string of text to the DNS record associated with their domain so that they could claim their URL.