A new 3-on-3 league offers a condensed format, some of the best W.N.B.A. players and a made-for-TV approach that aims to bring viewers close to the action.

It’s just an exciting time for women basketball in general with just the trajectory that we’re on,’ Natasha Cloud said. ‘This is another elite level to keep us home stateside and be adequately paid to do so.

The biggest takeaway from Unrivaled’s preseason has been about the luxury offerings for participants. And several players said the league’s setup is going to “put pressure” on the WNBA.

Fans looking to watch this weekend’s Unrivaled games can do so for free by using DirecTV Stream, which offers a free trial or with SlingTV, which doesn’t offer a free trial but has promotional offers available. MAX has plans starting at just $9.99/month, and includes movies, original series and more.

Basketball is massively popular in the USA but women players have hardly benefitted from it. That could soon change as the new Unrivaled 3x3 basketball league promises higher sustainable salary.

On the eve of its debut, Unrivaled held a security meeting with its players about their safety. In the past few months, three separate cyber-stalking cases have gone public with women's basketball players in college and the WNBA.

The WNBA season is months away, but there’s now an opportunity to watch WNBA stars including Breanna Stewart, Napheesa Collier and Brittney Griner.

Unrivaled is ready for its closeup. The new 3-on-3 women’s basketball league co-founded by WNBA stars Breanna Stewart and Napheesa Collier debuted Friday night. The co-founders squared off in the opening game and fittingly Stewart scored the first basket in league history — a baseline jumper.

Unrivaled is setting a new standard for women’s basketball before one game has been played in the upstart league