Max Has Successful Launch In Southeast Asia
Southeast Asia VOD revenue grows 14% to $1.8bn led by Netflix as Max makes strong debut
While Netflix leads with a 52% viewership share and 42% revenue share, competition is growing in Indonesia and Thailand from local players such as Vidio, which led the Indonesia market with 4.7 million subscribers in 2024, and regional players like Viu, which ended 2024 with 9.5 million customers in the region.
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