Click-through rate is unfortunately as close to a common denominator metric as the industry has provided, but maybe it's time for that to change.

Infiniti ranks second and Jaguar ranks third in premium and Buick and Subaru rank second and third in mass market, according ...

To further its reputation as a mainstream music discovery source, TikTok is expanding its music-sharing tools.

The " first in-game true crime story" unfolds across a four-episode podcast and documentary-style video series, promoting the ...

The infant and children's clothing brand is expanding the campaign, focusing on the season's predictable low moments.

The company said the full-year outlook is for an organic revenue shortfall in the low double digits. Company shares traded ...

Google’s major change in AI Overviews (AIO) for search that allowed ads to serve up changed advertising. Since Google updated ...

Fox News Channel led all networks, averaging 10.3 million viewers in prime time. Other leading networks included MSNBC at 6.0 ...

Cocktails have a long history — and many are accompanied by Angostura bitters, which originated in Trinidad and Tobago in ...

One premium tequila maker is inspiring its fans to want more than just a shot glass when imbibing with friends. Tequila ...

Jenna Bromberg was previously director of core brand marketing at Pizza Hut, and then VP brand marketing at kids clothing ...

Building on strong quarterly results from its overall streaming business, Warner Bros. Discovery witnessed a sharp 12% rise ...