Demand for window cleaning services has generally grown over the last twenty years or so for several reasons: modern building styles use large areas of glass and other specialist cladding and finishes ...

Not sure how to write your marketing plan, or even where to start? This marketing plan template guides you through the key issues you need to cover What is a marketing plan? A marketing plan sets out ...

As a business owner, you should always be prepared to deal with bad publicity and the effects it can have on your business. Follow these steps to minimise reputational damage and get things back on an ...

Dropshipping is a form of retail business. The key difference from other retail businesses is that you do not buy, hold or ship your stock. Orders are fulfilled by third-party suppliers often via a ...

Thatching is an ancient craft and some aspects of it have barely changed in the last few hundred years. Nevertheless, change has affected the industry as straw farming techniques have been modernised ...

You can track your conversion rates and cost-per-conversions using 'conversion tracking'. This lets you work out the return on investment (ROI) of your Ads campaign. Decide what you want to track. For ...

Keeping sales flowing is a major challenge. Rather than constantly chasing new customers, it can be more economical to revisit old leads. Kate Horstead finds out how to get dormant customers to buy ...

It's not all cheap pens and plastic toys - merchandising can be a valuable means of connecting with customers, raising awareness of your brand and boosting sales, as Kate Horstead explains While large ...

If you are seeing content on the internet that is similar to the content you are publishing, then you may want to question whether your “new” content is simply a rehash of information already out ...

There was once a time when every other builder's skip seemed to be filled with potentially reclaimable salvage - no-one wanted it. Bit by bit though people became aware that, instead of throwing all ...

The wording of a pay-per-click (PPC) ad can make a dramatic difference to how well it performs. A well-written ad doesn’t just help attract the right visitors to your website. Good writing can also ...

Getting positive results from your Facebook ads can be challenging, especially given the ever-changing landscape of social media advertising. However, with the right strategies and a systematic ...