Initially buoyed by attractive price points, white label brands in China are carving a niche for themselves even as they ...
Pandering to GenZ by ‘meme-jacking’ will not help brands if they do not compensate and credit creators, says Bob Gold & ...
With the launch of Realize, CEO Adam Singolda wants Taboola to move past its origins in native advertising to focus on the ...
Despite economic jitters, nearly half of Indonesians plan to give more to charity this Ramadan, with mosques remaining the ...
The indie’s agency’s global and regional leaders sit down with Campaign to unpack their global-meets-local strategy, ...
Despite effectiveness being so high on the agenda, why are marketers still failing to make their case to the C-suite? Gurdeep ...
Fellow Duolingo characters Falstaff, a bear, was killed via illegal hunting; Zari, a teenage girl, died from lack of a bidet ...
Dentsu’s latest forecast shows APAC’s ad market surging, led by digital dominance, booming retail media, and rapid growth in programmatic and AI-driven platforms.
This year's shortlist includes 11 entrants from five countries including India, Japan, Australia, Singapore and New Zealand.
From influencer collaborations to luxury chair designs, Razer's global head of partnerships and PR, Nikhil Kharoo, explains ...
As Ray-Ban appoints ASAP Rocky as its first global creative director, it signals a growing trend of luxury brands leaning on ...
Based on a recent study by Nexxen, marketers in Singapore have much to gain in terms of effectiveness and ROI with OTT advertising.