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Randomized controlled trials are the best source of evidence of cause-and-effect relationships, including advertising’s ...

Randomized controlled trials are the best source of evidence of cause-and-effect relationships, including advertising’s ...

Randomized controlled trials are the best source of evidence of cause-and-effect relationships, including advertising’s ...

Randomized controlled trials are the best source of evidence of cause-and-effect relationships, including advertising’s ...

Imagine the potential for conducting geo experiments using ZIP codes instead of Nielsen’s Designated Market Areas.

Welcome to Week Three of the US vs. Google ad tech antitrust trial. Google started calling its witnesses on Monday, including ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

On Tuesday, mar tech company GrowthLoop announced the launch of its new customer data platform, called The Loop.