Nike to Shut Down Virtual Sneaker Label RTFKT

Nike to Shut Down Virtual Sneaker Label RTFKT Under New CEO
Nike Inc. is shutting down its digital sneaker division RTFKT as the world’s largest athletic-wear company realigns priorities under a new chief executive officer.
Nike Is Killing Its Ethereum NFT Sneaker and Avatar Company RTFKT
Three years after being acquired by Nike and launching both digital and physical sneakers featuring the iconic swoosh, RTFKT is closing down.
Nike Shuts Down Virtual Sneaker Brand RTFKT
Nike is officially shutting down its virtual sneaker and fashion brand RTFKT. According to CEO Elliot Hill, Nike is recalibrating and reassessing its priorities as it moves into its next chapter of digital innovation.
Nike will shut down RTFKT, a subsidiary that made virtual sneakers for the metaverse
A company that Nike purchased in 2021 as part of its move into the metaverse announced on Monday that it’s ceasing operations. RTFKT, pronounced “Artifact,” announced on X that it will “wind down” by the end of January.
Why sneakerheads think Nike-owned NFT studio RTFKT shut down
Nike purchased the NFT company RTFKT in 2021. RTFKT, the digital assets and NFT company Nike purchased in 2021, is shutting down. One sneakerhead said he’s surprised the partnership lasted as long as it did,
Nike Exits The NFT Market – Shuts Down Its NFT Studio RTFKT
Nike, an American athletic footwear and apparel company renowned for its sneaker, has announced plans to exit the NFT market in January 2025.
Nike-Owned RTFKT to Shut Down Operations
Founded in 2020, RTFKT works with game engines, NFTs, blockchain authentication and augmented reality to create products that live at the nexus between fashion and gaming. RTFKT,
This Color-Shifting Nike Sneaker Is Coming Back for the First Time in 14 Years
The Air Foamposite Pro model was originally released in 1997 alongside Penny Hardaway’s Air Foamposite One signature sneaker.
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The Nike x Kids of Immigrants Air Max Sunder Is a Bona Fide Sneaker of the Year Candidate
If you’re a streetwear brand collaborating with Nike for the first time, you have to put it all on the line. The Swoosh ...
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Travis Scott’s Newest Nike Sneaker Collaboration Comes Out in January
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Why Pacers guard T.J. McConnell has worn Ja Morant's Ja 1 sneaker more than any NBA player
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