Puma and Asics lead in brand searches and sales growth on the resale market. Nike dominates in high-value sneaker ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Learn how to get the exclusive Air Jordans Black Toe Reimagined in Fortnite Chapter 2 Remix through the Battle Pass right ...

Bella Hines "is the only active high school player (boy or girl) to have an NIL Deal with Jordan," according to a story ...

The No. 1 Oregon Ducks travel to Camp Randall Stadium for a Big Ten showdown vs. the unranked Wisconsin Badgers on Saturday ...

Height/weight: 6-7, 190. Hometown: Reston, Virginia (South Lakes High). National ranking:No. 61. Izzo: “Jordan comes from a ...

Bella Hines continues to trailblaze both on and off the court. Her latest accolade came in the form of an NIL (name image and ...

Bella Hines, one of the top recruits in the country, announced her commitment to Kim Mulkey's LSU Tigers and signed a historic NIL deal shortly after.

Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

Stephen Curry's rise as a global icon is intertwined with Under Armour's success, a partnership born from Nike's oversight.

Nike’s annual Doernbecher Freestyle collection featuring designs from patients of the children’s hospital of the same name ...