The free streamer, owned by Fox, is planning its own Super Bowl programming around fashion and celebrities as well as two ad spots.

Tubi recently announced that more than 10 billion hours of content was streamed on its platform in 2024 and it exceeded 97 million active monthly users. The Fox-owned free streaming service houses TV shows, movies and a suite of live channels that includes news, sports and lifestyle programming.

Standing out amid the parade of Super Bowl brand stunts and celebrity-driven ads is already difficult. And this year, Tubi has the added challenge of outdoing its 2023 campaign, which remains a standout among recent Super Bowl efforts.