Using its Checkout receipt-based tracking, which captures data across both online and in-store sales nationwide, Circana ...

Hydration-boosting, functional and non-alcoholic (non-alc) beverages will continue their growth in 2025, but generations are ...

61% of Americans plan to eat their main Thanksgiving meal at home-a slight decline from previous years-creating greater ...

Circana today hosted its annual State of the Industry event, bringing together FMCG industry professionals to discuss the ...

Hatchimals, Hot Wheels and Hex Bots are among the top toys on sale this year, according to the Toy Retailers Association. The ...

holiday spending is expected to be an improvement from last year’s results, growing between 1.5% and 3% during holiday period ...

Circana (formerly IRI and NPD) is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data, and deep expertise, we provide ...

Grace Lee remembers the first time she saw a Labubu. It had rabbit-like ears and spikey teeth — and her immediate thought was ...

According to Circana, on-the-go and away-from-home breakfast occasions are expected to see some growth through 2027, driven ...

These awards honor brands that achieved the highest gains in United States market share across key segments of the ...

Circana (formerly IRI and NPD) is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data, and deep expertise, we provide ...