Premium VOD revenues in Southeast Asia in 2024 surged by 14% to reach $1.8BN, with Max having an encouraging debut, according to the latest report by Media Partners Asia (MPA). Max’s launch in the region saw it capture 26% of Q4 net customer additions across the region,

Southeast Asia's premium video-on-demand market saw robust growth in 2024, with total industry revenues jumping 14% to $1.8 billion.

While Netflix leads with a 52% viewership share and 42% revenue share, competition is growing in Indonesia and Thailand from local players such as Vidio, which led the Indonesia market with 4.7 million subscribers in 2024, and regional players like Viu, which ended 2024 with 9.5 million customers in the region.

A new report from Media Partners Asia reveals that Warner Bros. Discovery's streamer added 1.4 million subscribers in Q4 2024 in five key SEA markets.