Apple CEO Tim Cook said DeepSeek's AI models represent "innovation that drives efficiency" on his earnings call on Thursday while fielding questions from analysts about the iPhone maker's AI ambitions.
Can Apple catch up in AI? A recent leak details how the firm is moving veteran staff around to try and help Siri catch up to ChatGPT and Microsoft Copilot.
Apple reported its revenue was $124.3 billion (NZ$220.7b) in the year-end holiday quarter but sales growth fell shy of market expectations as the iPhone faces stiff competition, particularly in China.
When Apple reported its December quarter earnings on Thursday, it revealed that China sales had dropped 11.1% on an annual basis. Cook told analysts that over half of the decline was due to inventory issues.
Apple is playing catch-up with its biggest tech peers in AI. A staggered rollout of Apple Intelligence also has meant that consumers have had to wait for many features. And competitors have jumped out ahead in other areas, such as smart glasses. Apple’s wearables business declined over the holidays as well.
The tech giant’s sales of apps and services helped profit grow 7 percent from a year ago, even as the company contended with slumping sales in China.
OpenAI is in talks for an investment round to raise nearly $40 billion that would value the AI startup at up to $340 billion, the Wall Street Journal reported on Thursday.
DeepSeek, the new Chinese AI model that has taken the world by storm, has proven it is strong competition for OpenAI's ChatGPT.
Nvidia shares' 9% recovery Tuesday was the second-best day in terms of market cap added for any company ever—but the company faced another selloff Wednesday.
These days, nothing is certain about the tech market or the world at large. Even NVIDIA’s seemingly bulletproof stock took a hammering on Monday, enduring a $589 billion market cap decline after China-based DeepSeek raised questions for investors about more efficient AI models.
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