With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the ...

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Our weekly roundup of the latest appointments and account wins news from On Purpose, Motivator, 22feet Tribal WW, Bodhitree ...

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Magnite has introduced an upgraded version of its SpringServe video platform that integrates the SpringServe ad server with ...

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Magnite has introduced SpringServe video platform that integrates the SpringServe ad server with the programmatic features of ...

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Imagine spending your entire marketing budget chasing just 5% of your potential customers. Many direct-to-consumer (DTC) brands face this reality today, locked in a costly battle for buyers who are ...

IPL 2024 wasn’t just about watching the match—it was about everything around it. Fans spent 20% more time with off-field, non-live content, reflecting a strong pivot towards on-demand viewing and ...