Shares of SoFi Technologies rose after the fintech announced a sizable personal loan deal. SoFi stock gained 4.2% to $16.16 in afternoon trading, while the S&P 500 was up 0.1%. Over the last 12 months,

Shares of SoFi Technologies Inc (SOFI) rose over 4% on Thursday after the firm announced a $525 million personal loan securitization agreement closed in the fourth quarter of 2024 with funds and accounts managed by PGIM Fixed Income.

SoFi Technologies and Affirm Holdings are winners as consumer needs within the financial landscape shift, according to William Blair. Analysts led by Andrew Jeffrey initiated coverage of both SoFi and Affirm stock at Outperform in a Wednesday report.

William Blair initiated coverage of Affirm stock and SoFi with outperform ratings viewing them as share gainers in the consumer financing market.

SoFi Technologies (NASDAQ:SOFI) and Affirm Holdings (NASDAQ:AFRM) were rising after William Blair initiated coverage of the digital finance subsegment of fintech with an Outperform rating on the two stocks.