California’s largest insurer said it won’t run a commercial during the Super Bowl, saying it must help its customers first. The optics matter too, since many homeowner policies were canceled before the blazes,

Insurance giant State Farm will not be airing a commercial during the 2025 Super Bowl following intense criticism related to the wildfires devastating California. Rather than shoveling out the estimated $7 million required for Super Bowl ad time,

Super Bowl 59 could be the most-watched game ever, with some viewers tuning in just for the commercials. Brands are already teasing fans ahead to the game day and saying you can expect major star power,