The dispute concerns IndiGo’s trademark “6E,” registered under Classes 39, 16, 9, and 35, primarily for airline services, transport, and advertising, and Mahindra’s use of “BE 6e” under Class 12 for vehicles,

IndiGo, India's biggest airline, has sued automaker Mahindra and Mahindra for trademark infringement over its use of "6E" in branding its latest electric vehicle, legal papers show. Mahindra in a stock exchange filing,

Mahindra & Mahindra is in discussions with InterGlobe Aviation to resolve a trademark issue regarding the use of "6e" in its new electric model, BE 6e. IndiGo, which uses '6E' as its airline code, has sued Mahindra for trademark violation.

Indigo takes Mahindra to court over trademark infringement of "6E" in electric vehicle, BE 6e, seeking injunction.

In a filing with the stock exchanges, M&M said that it does not see any conflict with IndiGo pertaining the trademarks, and that along with MEAL, it is in talks with the airline to arrive at an “amicable solution”.

Indigo airline’s parent company, InterGlobe Aviation, has filed a lawsuit against Mahindra and Mahindra’s subsidiary brand, Mahindra Electric Automobile Limited (MEAL) over the use of ‘6E’ in its newly launched SUVs.

The Mahindra BE 6e offers quirky features including an inbuilt AI neural engine and an AR-augmented heads-up display to name a few.

IndiGo, India's largest airline, has taken legal action against Mahindra Electric Automobiles, alleging trademark infringement over the airline's widely recognized “6E” identifier. The dispute centres on Mahindra’s planned use of the “BE 6e” mark for its upcoming electric SUV,

IndiGo claims "6E" is not only its official designator, but also a key element of its branding, covering a range of services like 6E Prime, 6E Flex, and add-ons

InterGlobe Aviation said that the “6E” mark is an integral part of IndiGo’s identity for the past 18 years and is a registered trademark that holds strong global recognition. Any unauthorised use of the “6E” mark,