AVOD service Pluto TV will seed a dozen channels from its platform to RTL-owned M6, which will carry them on its M6+ catch-up and streaming service. There will be about 3,000 hours of content and titles include reality series Just Tattoo Of Us, animated show Yu-Gi-Oh! and U.S. procedural Blue Bloods.

The pact involves content, editorial initiatives and advertising sales, which will benefit both sides. This article, France’s M6, Paramount’s Pluto TV announce streaming pact, was first published at The Desk.

The strategic commercial and editorial partnership is designed to “scale and expand their free streaming and digital businesses in France.”

Dedicated M6 content channels on Pluto TV, a new Pluto TV branded area on M6+ and an advertising agreement scale the free ad-supported streaming business in France are part of a new strategic

Pluto TV has clinched a commercial and editorial partnership with M6 Group's new AVOD platform, M6+, to scale its presence in France.

Under the agreement, M6 will become Pluto TV’s advertising partner, enabling M6 Publicité to sell the Pluto TV inventory in France, alongside the Paramount Advertising team.