Medical Marketing & Media - News, Features & Insights
WEBJoin Veradigm in an engaging discussion where we’ll focus on leveraging AI for predictive modeling, improving HCP workflows, and enhanced audience targeting. The latest on medical marketing. News, analysis, features, and insights for leaders, marketers, and creatives involved in promoting and commercializing prescription medicines, products ...
About MM+M - MM+M - Medical Marketing and Media
WEBMM+M, first published in 1966 as Medical Marketing + Media, is the media brand of record for pharmaceutical marketing and commercialization, delivering the most balanced and relevant coverage of its subject matter. The 57-year-old business title produces an essential mix of online breaking news and analysis combined with monthly print features — timely, …
MM+M Magazine - MM+M - Medical Marketing and Media
WEBLatest Issue: August/September 2024 The AI personalization dilemma Will AI kill the health influencer? In a point of care state of mind 'Granfluencers' in
The MM+M AI Deciphered debriefing - MM+M Podcast
WEB1 day ago — 19:48. AstraZeneca’s Kelly Tullo and Merck’s Nevada Heft debrief with editors Marc Iskowitz and Lecia Bushak on the key takeaways from their respective panels at last week’s MM+M AI Deciphered summit, from the brand/portfolio marketers’ perspective on how AI can relieve the MLR bottleneck to the digital privacy director’s advice on ...
In-Depth - MM+M - Medical Marketing and Media
WEBPipeline Report 2023: Game on for blockbusters, novel MOAs and practice-changing drugs. The industry awaits a number of readouts and approvals for drugs that address market gaps and enrich treatment landscapes — with huge sales potential to boot. Healthcare Marketers Trend Report 2024: A techno twist The MM+M/Swoop 2024 Healthcare Marketers ...
The MM+M Podcast - MM+M - Medical Marketing and Media
WEBThe MM+M Podcast is Medical Marketing + Media’s show about healthcare marketing writ large.Each week, hosts Marc Iskowitz and Larry Dobrow — senior editors at the publication — interview the executives commercializing brands, the agencies supporting launches, and other fascinating guests from in and around the industries of pharma, biotech, med-tech …
News | Medical Marketing & Media | MM&M
WEB4 days ago — September 20, 2024. 1:28 pm. Health care is the most frequent target for ransomware attacks: In 2023, the FBI says, 249 of them targeted health institutions — the most of any sector. of 2475. slide of 4. The latest news from the healthcare marketing and communications sector including pharmaceutical, biotech and medical device companies ...
Top 5 MM+M stories of 2022 - News
WEBDec 27, 2022 — Some stories stood out more than others, so we picked our top five stories from the year. Jack O'Brien. December 27, 2022. 5:30 am. 2022 was a year filled with plenty of news and MM+M provided dynamic coverage of an industry continuing through an ongoing evolution. As the COVID-19 pandemic has shifted into a more endemic public …
MM+M launches the 2025 Pinnacle Awards
WEB3 days ago — MM+M Staff. September 24, 2024. 10:00 am. MM+M has opened the nominations for the 2025 Pinnacle Awards. Now in its fifth year, the program honors marketers, strategists and creators who have significantly impacted the healthcare marketing business over the course of their careers — and are still making their mark on …
MM+M unveils its 2022 Media Summit - News - MM+M
WEBMM+M Staff. July 12, 2022. 5:00 am. MM+M has formally unveiled plans for its 2022 Media Summit. Set to take place in New York City on November 7, the event will bring together individuals from all parts of the growing health media ecosystem. Topics on the event agenda include the point of care channel’s post-pandemic pivot, the increasing ...